Report on Campaign for Balanced Use of Fertilizers under ICAR-ATARI Zone X, Hyderabad

18 May 2026, Hyderabad

Under the Intensive Awareness Campaign on Balanced Use of Fertilisers coordinated by ICAR–Agricultural Technology Application Research Institute, Zone X, Hyderabad, extension and awareness activities were conducted on 18.05.2026 across eight districts of Andhra Pradesh involving six participating Krishi Vigyan Kendras (KVKs).

A total of six awareness programmes were organized covering 273 farmers, while two training programmes benefited 102 farmers. One interface meeting involving one participant was also conducted. KVK scientists disseminated technical messages and advisories through WhatsApp, reaching 1,614 farmers.

The campaign achieved a substantial digital outreach of 80,094 farmers through WhatsApp, Facebook, X, and other social media platforms, while 460 farmers were covered through direct physical contact and field-level interactions. One demonstration activity on balanced nutrient management practices was also conducted.

Overall, the campaign generated a cumulative outreach of 80,554 farmer contacts through both physical and digital modes across the participating districts under ICAR–ATARI Zone X, Hyderabad.

Under the Intensive Awareness Campaign on Balanced Use of Fertilisers coordinated by ICAR–Agricultural Technology Application Research Institute (ATARI), Zone X, Hyderabad, extensive awareness and extension activities were conducted on 18.05.2026 across Andhra Pradesh, Telangana, Tamil Nadu, and Puducherry involving 72 Krishi Vigyan Kendras (KVKs).

The campaign promoted balanced fertiliser application, scientific nutrient management, soil health improvement, and sustainable agricultural practices through field-level interventions. A total of 19 awareness programmes covering 619 farmers and 6 training programmes benefiting 271 farmers were organized.

In addition, 2 interface meetings and stakeholder interactions involving 3 participants were conducted. KVK scientists disseminated technical messages and advisories to 16,061 farmers through WhatsApp. The campaign achieved a digital outreach of 1,09,221 farmers through WhatsApp, Facebook, X, and other social media platforms, while 1,086 farmers were covered through direct physical contact and field-level interactions.

Two demonstrations and related extension activities were also undertaken to promote balanced fertiliser use and sustainable nutrient management practices. Overall, the campaign generated a cumulative outreach of 1,10,307 farmer contacts through both physical and digital modes across the participating states under ICAR–ATARI Zone X, Hyderabad.

(Source: ICAR–Agricultural Technology Application Research Institute, Zone X, Hyderabad)