Fish Maid products launched

Thiruvanantapuram, 17 July 2012

Shri Oommen Chandy, Chief Minister of Kerala, launched ‘Fish Maid’ products by handing over a complementary packet to Shri G. Karthekiyan, Speaker, Legislative Assembly, Kerala. Shri K. Babu, Minister of Excise, Fisheries and Ports, Kerala, introduced the variety ‘FISHMAID’ products. The products included new generation snack foods like burger, kebab, cute tots, fish bread, and steam cooked items like momos, variety sweets and an array of battered and breaded products.

More than 30 Members of Legislative Assembly from different constituencies where the production units and kiosks are proposed, Ms. Latha, I.A.S., Director, Fisheries, James Vargheese, I.A. S., Secretary, Fisheries, Shri Prasanth, I.A.S., Managing Director of Kerala Tourism Development Corporation (KTDC) and higher officials from Fisheries sector participated and tasted the products.

Fish Maid Products have been developed under the project, “Responsible Harvesting and Utilisation of Selected Small Pelagics and Fresh water fishes (RHSSP) at Central Institute of Fisheries Technology (CIFT), Kochi, from small pelagic fishes like oil sardine, mackerel, anchovies and fresh water fishes. The 25 products branded ‘FISH MAID’ were selected from more than 40 products developed under the project through consumer response surveys and trial market studies. The Kerala State Coastal Area Development Corporation (KSCADC), under Department of Fisheries, Kerala teamed up with the project for the market studies. Inspired by the very positive consumer responses received from different locations in the State, the KSCADC has taken up the corporate level marketing of the products throughout Kerala. As a beginning, a formal “Product Launch” function was arranged at Thiruvananthapuram, Kerala.

For preparation of these lifestyle products, three model units have already been started under the Project in south, central and northern zones of Kerala at Palakkad, Munambam and Kollam. In the function, KSCADC has declared that 100 signature kiosks will be started soon for selling FISHMAID products. These products will be produced from 50 production units run by trained fisherwomen along the Kerala coast. A minimum of 1000 coastal families will be benefitted out of this programme.

(Source: CIFT, Kochi)