8 April 2010
Central Institute of Post Harvest Engineering and Technology (CIPHET), a premier institute of Indian Council of Agricultural Research, has today signed a Memorandum of Understanding (MoU) with White Pearls Poultry Farms for licensing them meat processing and value addition technologies for commercial use in Ludhiana.
Speaking on the occasion, CIPHET Director Dr R T Patil said that packaging and branding holds the key for marketing. “Nowdays a very good packaging equipment is available for small scale entrepreneurs too, which produces excellent results,” he said, advising entrepreneurs/ farmers to maintain highest standards of quality. “Only, then we would be able to create brands of international standards in processed food.”
Gursharanjit Singh, owner of the White Pearls Poultry Farms, said that Ludhiana was a big market for poultry products. “Meat processing and value addition technologies of CIPHET would help in increasing range of products,” he said, adding that they would also be concentrating on packaging and advertising. "We are going to use CIPHET brand to get trust of customers."
Senior Scientist Dr Suresh K. Devatkal said that so far they had transferred technologies of meat processing to five entrepreneurs in the country and three more were in pipeline. Dr S.N Jha, Head AS&EC Division and Senior Scientist Dr Dattatrya Kadam were also present on the occasion.
(PRUNIT/April/2010 anil [dot] cprogmail [dot] com)